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THE PROJECT

An Award Winning Coffee Machine

Recent winner of the prestigious Good Design Award, the Levee professional two group coffee machine brings together the most advanced technologies developed by Helvacıoğlu Kahve, one of the most appreciated premium espresso Turkish coffee producers, and the unique style and user experience developed by Pininfarina.

This first important award has laid the foundations for a new prestigious collaboration between Pininfarina and Helvacıoğlu Kahve: a new single group coffee machine, more compact and ideal for limited spaces, realized to complete Levee’s offering and to strengthen brand identity and recognition in the market.

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THE WAY

User experience at the heart

The new Levee coffee machines put the needs of baristas at the center of the whole experience, creating the best conditions to easily prepare the finest coffee even when under pressure. A result was possible thanks to Pininfarina’s extensive field research which initially focused on studying the daily gestures, behaviors and habits of qualified professional baristas inside their realm and, as a second step, actively involved them in order to explore in detail needs, pain points and wishes by co-creating, testing and refining different prototypes. This extended iterative process lead to the realization of the award winning Levee two group coffee machine and its more compact version, expression of perfect balance among physical controls, as the knob, the lever and digital buttons.

Recognizable at first sight

The sophisticated and avant-garde design studied by Pininfarina immediately makes these two coffee machines stand out from competition, setting an unprecedented standard in the market. Daring with and at the same time balancing warm and cold materials, such as metal and wood, confer to the Levee coffee machines a harmonic aspect while returning a pleasant tactile contrast. The use of wood in particular is not purely aesthetic, but hides capacitive buttons underneath, making the interaction pleasant and satisfying. Finally, the wise use of glass feet, inspired by the extended expertise of Pininfarina in furniture design, creates a floating effect, providing an overall sense of lightness.

DEVELOP 3D MAGAZINE

JUNE/JULY 2022

THE PERFECT SHOT

Born from Helvacıoğlu Kahve’s coffee-making expertise and Pininfarina’s flair for design, the new Levee espresso machine aims to give professional baristas the tool they need to extract the very best beverage.

If you ask an Italian barista why they chose the espresso machine they’re using, there’s every chance you’ll be listening to a story laced with sentiment for the next half hour. A coffee machine is never just a coffee machine. While built from cold steel and copper pipe, a machine embodies status, family history, tradition and loyalty. Many coffee lovers choose to become regulars of a bar just because of the espresso machine used there. A market like this is therefore not an easy one to enter if you are new to the game. And this is something Helvacıoğlu Kahve was aware of when it started working towards launching its own coffee-making appliances.

One of the most recognised coffee roasters in the world, Helvacıoglu Kahve was founded in 1926 as a food company. After specialising in coffee during the 1980s, it introduced its high-end coffee brand Levee in 2010. In 2021, its engineering team started working on its first Levee espresso machine. However, being familiar with the coffee industry, the company knew that in order to get noticed by customers, any product would also need to stand out to baristas. So it turned to one of the world’s leading design studios with a history of style: Pininfarina. “The goal was actually a triple goal,” says Nicola Girotti, head of ideation and industrial design at Pininfarina. “On one side, it was to design a beautiful machine; on the second side, it was to be visible in the market, where other players have been for many, many years, and have a very established position; and, thirdly, to create something that was really helping the position of the brand in this competitive arena.”

Helvacıoğlu Kahve tasked Pininfarina with creating a design that would stand out both for its sophisticated aesthetic and its practicality.

The whole HMI for the Levee machine was designed to provide baristas with a pleasing as well as functional tool to use. The design team studied ways to give them visual and tactile feedback while they are using it, to help them feel a connection with the product. “From the display to the buttons on the top, we wanted to make something that felt alive,” says Girotti.

The approach Pininfarina adopted was to develop a machine with a seamless, high-end finish. All nonrelevant elements such as screws and mechanical parts are hidden from view. Yet given this is a professional machine, access for maintenance is still a high priority, so the design team created a system of magnets that attach key cover panels, which look sophisticated to the eye and yet are easy to unlock when necessary.

There is quite an intimate connection between the barista and the machine, because they use it on a daily basis – eight, nine, even 10 hours a day. They can tell you a lot of stories.

 

Mermer

THE IDEA

The rise of a new incredible brand

Levee is Helvacıoğlu Kahve’s new brand created to set out a new standard in the industry by producing highly innovative and well-designed coffee machines. Pininfarina had the role of translating this outstanding vision into a design language capable of communicating premiumness at first sight and creating an emotional bond with end-users, thus materializing the Levee’s ambitions and brand values.

For detailed information, visit Pininfarina

Siyah Arka Plan

LEVEE ESPRESSO MACHINE WON THE WORLD'S MOST PRESTIGIOUS DESIGN AWARD, THE GOOD DESIGN AWARD 2021.

For detailed information, visit The Good Design Awards

The New Levee Coffee Machines by Pininfarina and Helvacıoğlu Kahve
 

Published 17 March 2022
 

To read more, visit luxuriousmagazine

Siyah Arka Plan

From Turkey and a Pininfarina Collab Come Levee Espresso Machines

A stylish new commercial espresso machine line under the name Levee Espresso has come forth from Turkey, with U.S. shipment of single-group and 2-group machines expected to begin this spring/summer.

Levee Espresso is a subsidiary of the nearly 100-year-old company Helvacıoğlu Kahve, based in Ankara, where today head roaster İshak Eryiğit uses high-volume Probat and Hasgaranti roasting equipment to turn out 100-kilo and 200-kilo batches under the original brand name.

The company initially launched Levee as a high-end roasted coffee brand in 2020 before transitioning the name into espresso equipment through a collaboration with the Italian industrial design house Pininfarina, known for its work with legendary automotive brands such as Ferrari, Alfa Romeo and Peugeot.

The glass support legs of the Levee Espresso machines are designed to create the appearance of floating above the counter, while embedded LED dot-matrix displays on the barista-facing top panels provide retro-futuristic vibes while conveying water temperature and shot timer info.

Each group in the 2-group model is fed by its own 1.5-liter brew boiler, while a 12-liter steam boiler provides steam and hot water. All boilers are made from stainless steel and are controlled by adjustable PID systems. The dual-boiler single-group machine features a 1.5-liter brew boiler and a 4.5-liter steam boiler.

Both machines are fed fresh water only from direct plumbing connections, by way of external rotary vane pumps. Inside the machines, Fluid-o-Tech gear pumps are used for water delivery at PID-controlled adjustable brewing pressures.

Baristas can program up to five phases of pressure in for individual shot profiles that can be stored and executed through the push of a button on the machine.

A linear potentiometer controlled by a horizontal lever on the front of the group allows baristas to adjust brew pressure manually during extractions, and those shot profiles can also be recorded.

Levee Espresso CEO H. Barış Helvacıoğlu told Daily Coffee News the company sourced its custom-made potentiometer from Betatronix, a company based in Long Island, New York whose components are also used in space, marine and aviation applications.

“With the help of this component, the most precise profiles can be displayed quickly, without applying force,” Helvacıoğlu told Daily Coffee News. “In professional use, a barista can move rapidly and brew coffee without getting tired while using a Levee espresso machine, which also allows improved communication possibilities with the customers.”

Exterior case customization options include numerous woods — including walnut, walnut root and rosewood — as well as stainless steel, leather and carbon fiber. Sales will begin later this month for machines expected to be shipping to U.S. customers later this summer at prices of $12,500 for the single group and $24,500 a 2-group. Helvacıoğlu said a 3-group Levee machine plus additional customization options are in development.

Published by Howard Bryman / May 11, 2022

To read more, visit dailycoffeenews